Smart marketing, procurement decisions, sustainability reporting, and policy design all depend on one thing: credible, holistic data. Yet social and environmental impacts remain costly, complex, and slow to calculate.
The True Price Database changes that.
Science‑based, harmonised impact data. Built for decision‑makers. Ready to plug into your systems.
Our tools aim to embed true pricing into day-to-day decisions, making sustainable choices accessible to all.
The True Price Database – Food is a growing library of monetised social and environmental costs for thousands of food products, across countries and sectors.
Starting with food, the database enables businesses, researchers, policymakers, and citizens to:
Quantify hidden social and environmental costs
Compare products and sourcing options
Integrate true pricing into everyday decisions
It is the data backbone of True Price’s mission: making true pricing accessible, scalable, and actionable.
Behind the scenes, the database:
No data wrangling. No spreadsheets. No waiting.
Available in Full Access and Extended. The free trial version is for exploration only.
True pricing in your outlet
Show the true price next to the regular price to raise awareness and nudge customers towards more sustainable options.
Marketing & monitoring
Promote lower-impact products, track progress, and report the societal value you create.
Transaction & remediation
Enable voluntary true price gap payments and co-invest directly in more sustainable supply chains.
If decisions depend on sustainability data, this database is built for you.
Food professionals
Procurement, sustainability, marketing
Researchers
looking for harmonised, comparable impact data
Policymakers
designing evidence‑based interventions
Professionals and organizations face growing pressure to act on sustainability, yet impact data is often expensive, complex, and hard to integrate into real decisions.
The True Price Database turns true pricing into an effective infrastructure:
Instantly accessible through a clean, intuitive interface — no specialised modelling skills required
Directly integrable via a plug-and-play API for procurement tools, dashboards, and internal systems
No ad-hoc projects. No black boxes. Just credible data, built for both decision-makers and digital systems.
Clear tiers — clear permissions. Each plan is designed to match how you want to use true pricing data in practice. Please read carefully. In case of doubts or questions, please reach out to info@trueprice.org.
For orientation, research, and learning
For organisations starting to use true pricing in decisions and communication
For organisations integrating true pricing into systems and operations
Licence
Non-commercial use only
No reuse, redistribution, or third-party sharing
No public or external communication
1 month access (researchers may request an extension)
Licence
Commercial use allowed
In-store and external communication permitted, in line with our communication guidelines
No resale or redistribution of raw data
Outputs may be used internally and externally, with appropriate attribution and disclaimers (see Terms)
Licence
Commercial use allowed
Public-facing and automated use permitted, subject to agreed conditions
No resale or unauthorised redistribution of data
API and integration use governed by additional technical and usage terms
Data access
All ingredient–country combinations
High-level results only: total true price gap, total social & environmental costs, and a visual impact breakdown
Data access
All ingredient–country combinations
Full impact disclosure across indicators
Ability to request additional ingredient–country combinations
Data access
Pre-defined SKUs (pilot)
Brand-specific data where available (pilot)
Features
Product and country comparisons
Features
Limited Excel downloads
Save and manage overviews (pilot)
Access to communication guidelines
Free access to the education platform (limited users)
Features
API access (pilot)
Portfolio and scenario analysis tools (pilot)
Recipe builder (pilot)
AI matching (pilot)
Partner profile on trueprice.org
Online introduction workshop
Unlimited access to the education platform
Max. 1 user
Max. 1 user
Multiple users
Price
Free for 1 month
Price
From €800 per year*
Price
From €4.500 per year*
Intended to explore. Not suitable for commercial use or communication.
Designed for responsible application of true pricing in marketing & communication.
Built for scaling true pricing across teams, systems, and value chains.
* The price is excl. VAT (21%). Billed annually. Final price depends on organisation size and use case. All use of the database is subject to the True Price Terms & Conditions. Values are indicative, model-based estimates intended to support decision-making, not exact measurements or regulatory thresholds.
Dozens of organizations have embraced true pricing. Are you the next one?
The True Price Database helps make social and environmental costs easier to understand and use in everyday decisions. It translates complex sustainability data into clear insights that organisations can apply in practice.
Starting with food, the database supports more informed choices — one decision at a time.
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