About the project
The true cost of cocoa for Tony’s farms in 2017 is €4,52, compared to the Tony’s farms in 2013 which has a true cost of €9,91. Tony’s Chocolonely is known for its ambition to make the global chocolate chain 100% slave-free with the hope to transform the sector.
In addition to a comparison of Tony’s farms in 2013 and 2017, True Price calculated sector benchmarks for 2013 and 2017 to illustrate how Tony’s true costs fall below the benchmark.
- Location: Côte d’Ivoire and Ghana
- Year: 2018
- Description: True Price and Tony’s have a multi-year collaboration. In 2013, True Price carried out an analysis for Tony’s in which the social and environmental costs of a conventional chocolate bar and a Tony’s chocolate bar were calculated. This was a defining moment for Tony’s, as they realized that much work was still to do. To show that both Tony’s and the sector have developed towards the aim of slave-free chocolate updated results in a follow-up study have been published on November 6, 2018.

Good to know…
Review process
The review process in this project covers the process, scoping, modelling, data, and reporting steps of a true price assessment, following the assessment guide. One general validation round on process and the model as a whole has been executed by an impact expert not directly involved in the project.
All validation remarks, questions, and comments have been noted. They have been processed by the project team. The processing has been checked by the validators. Moreover, all steps, choices, and assumptions have been discussed and signed off by the client.
Limitations of the results
Due to limitations in resources, choices and assumptions had to be made. These have been discussed with and signed off by the client. These results reflect true price gaps with a limited scope. The following limitations should be considered:
- Impacts: not all True Price impacts are included. The addition of more impacts, like air pollution, could provide further insights.
- Lifecycle steps: several lifecycle steps, such as packaging, are not included in the analysis.
- Data: primary data has been collected by a local team and verified by true price experts. This provides a substantial level of granularity.