Its not an understatement to say that farming and global supply chains are under pressure. Buyers ask tougher questions. Regulations are increasing. Costs for energy, water and labour are rising. At the same time, you’re expected to show progress on sustainability — clearly and with data.
True pricing helps you understand the real environmental and social impact of your products, in a way that is measurable and usable for your business.
That’s not just a marketing story, but aims to serve as practical insights to improve your operations and strengthen your position in the supply chain. We aim to enable collaboration throughout the chain, as we believe that longer-term partnerships are creating the best outcomes for farmers, companies, consumers, and the planet.
Why producers should work with True Price
True pricing helps supply chain partners to collaborate and create long-term value.
1. Improve traceability
Better traceability makes you a stronger and more reliable partner.
2. Strengthen long-term supply chain collaboration
Retailers and brands increasingly look for stable, long-term partnerships instead of spot buying.
3. Prepare for tougher requirements
With due diligence laws and sustainability reporting expanding, supply chain transparency is becoming mandatory.
How we work
We quantify the environmental and social costs in your value chain — from inputs and cultivation to processing and transport. We assess impacts such as:
- Greenhouse gas emissions
- Water use and water stress
- Soil and biodiversity impacts
- Living income and underpayment
- Labour conditions
Where possible, we use primary data from your operations and suppliers. Where needed, we complement with validated sector data. Based on our scientifically developed True Price Method, we monetise impacts, so they become comparable and measurable.
We translate impacts into monetary values, so they become comparable and easier to prioritise.
The outcome is clear:
- Where are the biggest hotspots?
- Why do they occur?
- What is realistic to improve?
- What would it cost — and what would it prevent?
