True pricing for retailers

Lead the future of transparent retail

Consumers increasingly expect transparency, ethical sourcing and climate responsibility from the brands and supermarkets they trust. Regulation is tightening. CSRD and due diligence requirements are reshaping reporting and sourcing. Climate and biodiversity risks are increasingly financial risks.

Consumers, investors and regulators expect proof — not promises.

At the same time, margins are under pressure, supply chains are volatile, and sustainability teams are expected to deliver impact without undermining commercial performance.

Retailers are uniquely positioned in the transition towards of the food industry.

True pricing makes the complete picture of the sustainability of your products visible and comparable — in monetary terms. It translates complex impact data into decision-relevant insights that support strategy, marketing, sourcing and category management.

Why it matters for retailers — now

Retailers are exposed to three structural shifts:

1. Regulatory pressure
   From CSRD to supply chain due diligence, retailers must understand and disclose value chain impacts with increasing depth and credibility.
2. Supply chain risk
   Climate change, water scarcity, soil degradation and underpayment directly affect long-term supply security and price stability.
3. Consumer and brand positioning
   A growing segment of customers expects transparency and responsible sourcing — and rewards retailers who can demonstrate leadership credibly.

True pricing helps you address all three by quantifying impacts in a way that connects sustainability with financial decision-making.

How we help retailers

We help retailers uncover the true price of their products by analysing the full value chain, from plantation or factory conditions to processing, transport and retail. Our assessments quantify and monetise impacts such as carbon emissions, land transformation, water use, biodiversity loss, underpayment and labour conditions.

We combine primary data from producers where available with validated secondary data, and True Price Monetisation Factors. All calculations are based on the scientifically grounded and internationally recognised True Price Methodology.

This allows you to:

• Compare countries of origin
• Compare sourcing strategies
• Compare product variants
• Identify hotspots and leverage points
• Prioritise interventions based on societal cost

Partners such as Ekoplaza, ODIN, and Albert Heijn have worked with us to strengthen sourcing decisions, reduce true price gaps, and engage customers in credible ways.

Two ways to get started