True pricing in consumer goods

From insight to action in complex value chains

Consumer goods companies are under increasing pressure to make sustainability measurable, credible, and decision-ready. Circular strategies, responsible sourcing, and social responsibility are widely embraced—but translating them into concrete choices remains difficult.

That is where true pricing adds value.

Over the past years, we have worked with companies, public partners, and knowledge institutions to apply true pricing across non-food consumer goods. Our work focuses on making environmental and social impacts visible, comparable, and usable in business decisions, without oversimplifying complexity or overstating certainty.

What we do in consumer goods

We support organisations in understanding the true costs and benefits embedded in consumer goods value chains. Our work typically focuses on:

Products with complex, multi-material compositions
Circular and linear alternatives (e.g. new vs refurbished, virgin vs recycled)
Supply chains where both environmental and social impacts are material
Strategic questions around design, sourcing, and circular business models

Rather than generic benchmarks, we deliver context-specific insights that reflect real products, real suppliers, and real trade-offs.

How we work

Our approach combines methodological rigour with practical relevance. Depending on the question at hand, we work with:

Product-level and material-level true price assessments
Value chain analyses, using primary and secondary data
Comparisons between circular and conventional alternatives
Scenario and system-level analyses to understand wider effects

We are explicit about assumptions, limitations, and data gaps. This makes results credible, defensible, and suitable for internal decision-making, external dialogue, and policy engagement.

What this delivers for organisations

Our work helps consumer goods companies in various ways

Understand where impacts really occur in your value chains
Compare alternatives on both financial price and societal impact
Strengthen internal strategy discussions with quantified insights
Support substantiation for reporting, due diligence, and claims
Prepare for evolving regulation and stakeholder expectations

In practice, true pricing often helps organisations move from broad ambition to sharper priorities and better choices.

Examples of our work

More projects

Collaborate with us

In addition to bilateral projects, we regularly work in multi-stakeholder settings, such as exploratory studies, pilot programmes, and sector collaborations. These formats allow companies to:

Learn from peers
Test approaches in a shared, low-risk setting
Align methods with policy and regulatory developments

Coalitions are a means, not an end, to accelerate learning and implementation.

If you are active in consumer goods and want to explore how true pricing can support your circular or sustainability strategy, we would be happy to discuss your case.

Contact us