What is the true price or true cost of your favourite products?
The true price of a product provides a clear measure. The true price consists of the market price of a product and all external costs (true costs) associated with production. The lower the true cost, the more sustainable the product.
The true price shows what a product really costs society. It is the market price plus hidden social and environmental costs, such as climate impact, water use or low wages in the supply chain. True pricing makes these hidden impacts visible, so consumers can make more informed, and more sustainable choices. Now organisations and individuals can access data of 100+ products in True Price Database.
Paying the true price is voluntary. It’s not about making products more expensive, but about offering transparency and making products more sustainable. Some consumers choose to contribute the difference between the market price and the true price to help reduce or compensate for the impact. Want to take action? Reach out to see how we could collaborate.
We believe that true pricing is a bedrock of a sustainable and inclusive economy. That’s why, we’ve developed the True Price Manifesto to outline the philosophy behind our vision.
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