Food service

True pricing for Catering & Food Service Providers

Lead the future of sustainable catering

Customers increasingly expect transparency, climate responsibility and fair supply chains from the food they eat, whether in corporate canteens, universities, ministries or restaurants.

True pricing helps catering companies make the hidden environmental and social costs of food visible. By integrating true pricing into your menu, procurement strategy, and menu design, you strengthen your brand’s sustainability profile and meet the growing demand for responsible food service. Your guests won’t just enjoy great food, they’ll have positive impact at the same time.

How true pricing helps you and your guests

We help you integrate true pricing in one or multiple parts of your organisation.

Communication & transparency: Show the true price next to the regular price to raise awareness, nudge customers towards more sustainable options, or enable voluntary payments for remediation.
Procurement: Gain first, high-level insights into the social and environmental hotspots of your food, to be able to focus and engage with your supplier(s)
Menu design: Make informed decisions to optimise your menu for sustainability and profitability. From smarter recipe choices to optimal placement and innovative pricing strategies, true prices help you to realise your goals.
Monitoring & reporting: through our platform, you can track, monitor, and report the impact of your decisions. We can estimate the prevented CO2 emissions, water used, and total value in your restaurant(s).

True pricing supports your strategic goals such as the protein transition, carbon reduction and responsible procurement.

Get started with the True Price Database – Food (beta)

Sign-up for free and get one month free access to explore our database. The user-friendly interface allows anyone to instantly estimate the true price of over 20.000 products (and counting!) by simply selecting the product and country of origin.

Go to True Price Database

The database allows you to calculate the true price at the ingredient level, covering impacts such as carbon emissions, water use and scarcity, land use and biodiversity, poverty, underpayment and labour conditions.

Want to scale faster? Please reach out to get access to automations, a recipe builder, and our API (under development).

Reach out

Looking for supplier-specific data? This is possible through a so-called ‘value chain analysis’.