The True Price team

Michel Scholte is a Co-Founder/Board Member of True Price. He holds an MSc in Sociology from the VU University Amsterdam, where he specialized in social research, agent based modelling and living wages. In addition, he is a member of think tank Worldconnectors and alumnus of the World Economic Forum Global Shapers Network. He holds various international advisory board positions in the field of impact measurement and valuation. Michel is also Director at Impact Institute.

Adrian de Groot Ruiz is a Co-founder/Board Member of True Price. Previously, he was Assistant Professor of Finance at Radboud University, where he did research into behavioral economics and sustainable finance. Adrian holds an MSc in Econometrics and a PhD in Economics from the University of Amsterdam. Adrian was a member of the Global Shapers (a World Economic Forum community) Amsterdam and of think tank Worldconnectors, where he co-chairs the working group addressing the Dutch corporate Post-MDG Agenda. For years, Adrian has been listed in the top of the “Sustainable Top 100″, a list of Dutch professionals who are active in sustainability. Adrian is also Executive Director at Impact Institute.

Claire is our Managing Director and works with the team on developing and managing partnerships with governments, universities, NGO’s and social enterprises. She has working experience in various roles and sectors: from marketing and business development in telecom and retail to Partnerships management for an NGO. Claire is a hands-on team player with the conviction that together with partners and in coalitions, transformative change can be realized.

Carmen is an True Price Analyst. She completed a liberal arts and sciences bachelor degree at Erasmus University College with a major in economics. As a research assistant at the Erasmus Center for Neuroeconomics she developed a fascination for the neural underpinnings of human behaviour. She attended the MSc. Cognitive Neuroscience at University College London. She is passionate about behaviour change and motivating people to make sustainable decisions. Driven by this affinity with sustainability, she completed a data science internship at Circle Economy before joining True Price. She loves racebiking and being outdoors in the mountains.

Pietro is R&D Manager and leads the Data and True Price method development work. He is passionate about developing new ways to bring social and environmental data to decision makers. He has been working on the Global Impact Database since 2017. He has a BSc in International Development and MSc in Industrial Ecology, and he loves gardening, music and food.

Estefania is a True Price Associate. Before joining us, she worked as a research analyst with the Access to Nutrition Initiative (ATNI), an international NGO focused on benchmarking and private-sector accountability. She has a master’s in Public Policy and Administration specializing in Food from the University of Massachusetts Amherst. Before moving to the Netherlands, she completed an internship with the International Food Policy Research Institute. Estefania is passionate about practicing and teaching ashtanga yoga.