A Roadmap for True Pricing is a vision paper developed by the True Price Foundation in consultation with a wide range of stakeholders. The paper explains how current market prices fail to reflect social and environmental costs, and introduces true pricing as a way to make these hidden impacts visible, measurable, and actionable. It outlines how businesses, governments, consumers, and investors can work together to gradually embed true prices into the economy.

Key highlights from the report:

• Introduces true pricing as the sum of a product’s market price and its social and environmental costs, such as carbon emissions, water pollution, and unfair wages.
• Sets out a clear three-phase roadmap: transparency on impacts, voluntary remediation of harms, and policy incentives that create a level playing field.
• Provides a rights-based, practical method for calculating and monetizing social and environmental externalities across value chains.
• Shows how true pricing can support sustainable growth by aligning market incentives with the Sustainable Development Goals.