Adrian de Groot Ruiz is a Co-founder/Board Member of True Price. Previously, he was Assistant Professor of Finance at Radboud University, where he did research into behavioral economics and sustainable finance. Adrian holds an MSc in Econometrics and a PhD in Economics from the University of Amsterdam. Adrian was a member of the Global Shapers (a World Economic Forum community) Amsterdam and of think tank Worldconnectors, where he co-chairs the working group addressing the Dutch corporate Post-MDG Agenda. For years, Adrian has been listed in the top of the “Sustainable Top 100″, a list of Dutch professionals who are active in sustainability. Adrian is also Executive Director at Impact Institute.