Carmen is an True Price Analyst. She completed a liberal arts and sciences bachelor degree at Erasmus University College with a major in economics. As a research assistant at the Erasmus Center for Neuroeconomics she developed a fascination for the neural underpinnings of human behaviour. She attended the MSc. Cognitive Neuroscience at University College London. She is passionate about behaviour change and motivating people to make sustainable decisions. Driven by this affinity with sustainability, she completed a data science internship at Circle Economy before joining True Price. She loves racebiking and being outdoors in the mountains.