True price for consumers: Flowers
Given and received as a sign of celebration, love or loss. But what is the true price of a flower? It will surprise how little we’ll have to change the price to cover external costs.
Roses: Hivos Kenya
The true price is the market price of a rose which is €0,70 and the true cost is the social and environmental external costs of production, which for a Kenyan rose is €0,25.
- Location: Kenya
- Year: 2015 – 2017
- Description: The project True Price did for Hivos involved a calculation of the true price of a rose, which includes environmental and social costs. The social cost are mostly related to living wage gap: employee income below the living wage.
