Tea

True price for consumers: Tea

Part of your daily ritual. And you’re not alone in that. It’s a beverage ingrained in many different cultures. Varying from Asia to the middle east to Europe.

But what is the true price of the tea you drink?

Tea: IDH Kenya

The true price of certified tea from Kenya is € 0,85, which is lower than the conventional tea from Kenya. Conventional tea has a true price of € 1,05 per kilo of green leaves.

Location: India
Year: 2016
Description: True Price executed an extensive impact measurement and valuation project for tea from Kenya, a value chain where IDH executes sustainability programs. The study compared the social and environmental costs of conventional vs. certified production. The study attributed impacts on farm and retail level.