Bread

True price for consumers: Bread

A staple food that can be eaten for every meal. We almost all eat it daily with our own variation: as toast, for a sandwich, or on the side of your pasta.

What is the true cost that comes with bread?

Bread: Bakker Van Vessem Netherlands

We found that the Hollandsch Brood from Bakker van Vessem had a true cost of 7 eurocents, compared to 15 eurocents for conventional bread with imported ingredients.

Location: The Netherlands
Year: 2020
Description: True Price has now calculated the first true price of bread. Bakker van Vessem is a well-established bakery brand, running now for 111 years, with a consistent focus on creating unique and healthy baked goods. True Price compared their Hollandsch Brood with a constructed average bread sold in Dutch supermarkets, with imported ingredients and conventional agricultural methods.