True price for consumers: T-shirts
An unisex fashion item that has become an essential feature in our wardrobes. What is the true price of your T-shirt?
Cotton: IDH India
The true price of a certified cotton from India is € 2,90, which is lower than conventional cotton. Conventional cotton has a true price of € 4,20 per kilo of cotton seeds.
We also calculated the true price of a t-shirt is € 22,30, which includes €15,00 for the average retail price of a t-shirt and € 7,30 for the external costs.
- Location: India
- Year: 2016
- Description: True Price executed an extensive impact measurement and valuation project for cotton from India, a value chain where IDH executes sustainability programs. The study compared the social and environmental costs of conventional vs. certified production. The study attributed impacts on farm and retail level.
