True price for consumers: Tea
Part of your daily ritual. And you’re not alone in that. It’s a beverage ingrained in many different cultures. Varying from Asia to the middle east to Europe.
But what is the true price of the tea you drink?
Tea: IDH Kenya
The true price of certified tea from Kenya is € 0,85, which is lower than the conventional tea from Kenya. Conventional tea has a true price of € 1,05 per kilo of green leaves.
- Location: India
- Year: 2016
- Description: True Price executed an extensive impact measurement and valuation project for tea from Kenya, a value chain where IDH executes sustainability programs. The study compared the social and environmental costs of conventional vs. certified production. The study attributed impacts on farm and retail level.
